EFG, Your One-Stop Shop for Fieldwork Worldwide!
DISCLAIMER: ID THEFT & ROBO CALL SCAM "US DEBT SURVEY" - FBI CLAIM - 01/10/2012

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Who we are

BackgroundEFG New York is the U.S. sales and coordination office of Paris-based EFG Worldwide, a European leader in international Data Collection.EFGs parent company MV2 Group was founded in Paris in 1975 and has since become one of the top 25 global full-service Market Research organizations. In 1995, EFG (European Fieldwork Group) was created to conduct qualitative and quantitative fieldwork in Europe, Asia, and South America, for other global market research firms.The success of this fieldwork one-stop shop concept resulted in rapid growth, leading to the opening of several coordination, management, and production offices. Today, EFG has regional offices in Paris, New York, London, Sofia, Shanghai, New Delhi, and Buenos Aires. Eventually, the name European Fieldwork Group became too restrictive and was changed to EFG Worldwide.EFG New York opened in 2001 and is exclusively dedicated to the management of international fieldwork on behalf of North American Market Research, Consulting, and Advertising firms. EFG New York services include:Qualitative and Quantitative Fieldwork (recruitment, data collection) worldwide.International Fieldwork Coordination.Quick RFP turnaround, 24-48 hours.EFG Worldwide now offers a vast network of in-house capabilities and strategic partners spanning 88 countries, with 2 to 3 offices per country specialized by vertical (Medical, High-Tech, Finance, etc.). All of our fieldwork capabilities and processes are ISO 9001 certified.EFG Worldwide offers:A specific know-how based on over 30 years of experience conducting international research studies.Optimal responsiveness at every step of the process.Streamlined procedures and comprehensive fieldwork security worldwide through:Centralization: a single point-of-contact for all international fieldwork,Industry-specific and native-speaker interviewers in every country,Quality Assurance for reliable data collection,Cutting-Edge technology to support both Quantitative and Qualitative Fieldwork,ISO 9001 certification of all processes.EFG Worldwide is your one-stop shop partner for fieldwork worldwide!
Informations

Key Figures for 2010

Top Managers

Revenue :MV2 Group : $ 71 millionEFG : $ 22.5 millionAccomplishments :Number of qualitative and quantitative projects conducted : 416Total number of groups : 857Total number of questionnaires : 2.4 millionHuman Resources :Number of face-to-face researchers : 15.000Number of telephone researchers : 6.000Technical Resources :Number of rooms for group meetings : 115 (World Focus Group Network)Number of CATI stations : 2,750Number of CAPI laptops : 1,500Number of countries covered throughout the world : 88ISO certified since 1995
Fernand Wiesenfeld ChairmanCo-founder of MV2 Group in 1975.Co-founder of EFG in 1995.Manager of Global Business.Experienced in most global markets.Michaël Wiesenfeld Director of EFG Inc. and Co-Founder of EFG New York in 2001In charge of marketing development and customer relations for the AmericasJocelyn RivolletDirector of Global Operations, USABicultural French/American.Richard GrouteauBusiness Development Director, EFG New York.Manages new and existing business relationships for North America.Cecile Plunian Director of EFG Worldwide.In charge of Marketing, Qualitative and Quantitative Production Worldwide.Originally from China, she is an expert in Asian markets and has worked internationally for 10 years.Vanessa Poisson Manager of Conducting and Coordinating Qualitative Fieldwork Worldwide.Originally from Benin, she has extensive experience in African relations.Kim WhiteBusiness Development Director, InternationalManny SibugDirector of Sales, Quantitative, AmericasJennie LyanExecutive Director, Global Operations,Patricia MarciBusiness Development ManagerMabel LoiSenior Project ManagerBernard FreimanHead of Qualitative ResearchAurore LevequeBid CoordinatorInternationalSteven DaiBusiness Development Director, EFG Asia
No Frame

Fernand Wiesenfeld

Michaël Wiesenfeld

Jocelyn Rivollet

Richard Grouteau

Cecile Plunian

Vanessa Poisson

Assets Local presence and "one-stop-shop"EFG offers consistency and efficiency through a single contact centralizing the management and logistical coordination of your fieldwork projects throughout the world.Project managers are assigned based on your studys methodology and industry. They manage every aspect of the projects lifecycle from initial briefing to daily status reports and data delivery (ASCII/SPSS for quantitative projects; reports and translated transcripts for qualitative projects).EFG provides for secured data and optimization of budget and timeframe.
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Responsiveness and SecurityEFGs established network and extensive experience allows:- 24-48 hours RFP turnaround enables fast decision-making process;- Timing optimization with a prompt launch of your fieldwork, and a shorter turnaround for data delivery.With locations on 5 continents, EFG controls and manages fieldwork operations directly in every country, always paying special attention to cultural differences and considering inherent culture-specific methodologies.Quality Assurance:Quality Chart : Click here to Download EFGs full quality chart.A unique process for optimized fieldwork management through ISO certification of EFGs entire global network. This certification reflects the ongoing dedication to quality EFG has maintained since its creation. The implementation of ISO processes are updated and verified regularly.

MV2 Group ownershipCreated by the MV2 group, EFG benefits from the global reach and the 35 years of experience of one of the largest independent Market Research Companies in the world. Furthermore, MV2 Group is a founding member of the international market research entity Global Market Research LLC established in London in 1986.MV2 Group is proud to be a long time member of the AIMRI, AMA, ARF, CASRO, ESOMAR, MRA, and PMRG. EFG is also a member of the French-American Chamber of Commerce, New York Chapter.
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Expertise Quantitative FieldworkThrough our capacity to mobilize, manage and coordinate seasoned international field teams with expertise in large, long-term projects, EFG can guarantee the implementation of any type of study - simple or complex; one-off or tracking.Methodologies covered include:Telephone :EFG owns and operate a state-of-the-art telephone center, Eurocall™, located in Paris, with 610 CATI stations and native-speakers covering all of Western and Eastern Europe.Our 200 CATI stations facility in Morocco covers the entire Middle East as well as most of Africa.In Asia and South America, each of EFGs partners provides experienced teams of interviewers logging in directly through our VCC (Virtual Command Center), allowing for full control and management of interviewers, programming and quotas.Face-to-Face :In each country, interviewers are sorted by specialization for each target type (B2B, B2C, physicians, C-levels) and by industry (Medical, IT, Finance):Door-to-Door Interviews , Business Location Interviews, CLT interviews, Mall/Street-InterceptsEFG has an extensive inventory of laptops and PDAs in every country for conducting CAPI or WebCAPI studies.Online Research :EFG has invested a lot of resources to provide our clients with safe, reliable and representative data collected online through online panels, telephone recruit-to-web or CAWI methodologies. Our latest CATI technology offers the convenience of mixed-mode studies, allowing respondents to choose between completing the survey over the phone with our interviewer or doing it online independently.Mystery Shopping :EFG coordinates specialized networks for mystery shopping across the globe.

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Qualitative FieldworkWith EFGs human presence on the ground and our vast technical resources worldwide, the success of your focus groups and in-depth interviews is guaranteed.Primary research methods consist of:Focus Groups,Gang Surveys,In-Depth and Semi-Directive Interviews, either Face-to-Face or by Phone,Mini-Groups or Triads,Semiological Analyses,Ethnological StudiesIn some case and in specific countries, EFG is now conducting online focus groups, mini groups, and triads.EFG puts its international network of focus group facilities, WFG, and its translation agencies at your disposal, allowing you to benefit from our long-time partners specialized domain knowledge and experience in your field of research (Medical, IT, Finance, etc.).

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Resources Human ResourcesQuantitative:Our quickly mobilizable and vast workforce is at your disposal:- A full-time pool of over 6,000 telephone researchers and 15,000 face-to-face researchers.- Telephone research teams exclusively made up of native speakers for the best quality in data collection.- Close to 18,000 assessors for any kind of mystery shopping in Europe.Qualitative:Multilingual specialists.To better communicate and understand our clients requirements, all of EFGs facilitators speak English in addition to their native language.

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Technical ResourcesExtensive technical resources for your international fieldwork provided by EFG and our global network of partners.For your quantitative fieldwork:- 2,750 CATI stations most of which are equipped with Predictive Dialing, which translates into a major productivity increase for your fieldwork. This increase is made possible by high-speed bandwidth for CATI or CAWI projects (telephone research conducted through an online interface).- 1,500 laptops for CAPI and WebCAPI projects.- Servers with VCC (Virtual Command Center) technology centralize the management and control of your global telephone fieldwork.- Servers to host and manage your online surveys.For your Qualitative research:- A global network of 115 facilities provided by EFG that meet the needs of your qualitative projects (one-way window, video, Focusvision™ video-transmission, simultaneous interpreting).- A globally centralized reservation system for room availability: WFG (World Focus Group). Created in 2007, it even works for the discerning market research company that wants to use their in-house staff to direct focus group meetings on a global scale.

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Methods INDUSTRY SECTORSEFG works internationally with consumer (B2C) and business (B2B) targets.EFG is specialized by industry sectors, namely:- High-Tech/Telecom- Consumer Products- Medical/Health- Automotive- Retail- Banking/Insurance/Finance- Manufacturing- Sports and Entertainment

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RESEARCH METHODS- Tests: Concept/User Tests, Organoleptic Tests, Usability Tests (for websites), Pre- and Post-Advertising Tests, etc,- Strategic Surveys (usually with questionnaires "Conjoint"): Image and Positioning, New Product and Services Launch, Usage and Attitude, Communication,- Creative Surveys- Prospective Surveys- Brand Positioning: Notoriety/Image Tracking, Customer Satisfaction Positioning,

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News

IN THE NEWS

Since 1975, EFG is seen as the expert for global Data Collection and Market Research. As a result, we have been fortunate to be invited to write and guest-speak for the finest Market research publications and conferences in the United States.

MRA's Alert! Magazine - May. 2009: "Internet, CATI or Both? How CATI is the best Ally for your Intermnational web surveys":

When working with an international Web survey, most U.S. research companies jump right into a straight forward All and Only Web methodology, more or less the same way they would be proceeding in the U.S. Although this method may work fine, my experience has taught me that this is not what happens in a large number of situations. Therefore, I would strongly advise American market researchers to ask themselves a few key questions when considering the best methodology to proceed with when conducting international quantitative research.

MRA's Alert! Magazine - Dec. 2007: "What's new across the pond? Marketing research in Europe":

One of the questions I am frequently asked as a European when I meet American Market Research companies (and also End Users of the research) is:So, whats new in Europe in the market researchworld ?

Another variation of this very importantquestion is: Whats different in Europe within themarket research business from what we have in the States ?

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RFL, Research Business Report - May 2003: "One-stop shop cinches U.S. Market Research Abroad":

MR agencies without international capabilities are at a serious competitive disadvantage if their clients are going global. Emerging markets in Asia and South America offer tasty expansion opportunities that can be cautiously explored. But the pressing requirement for American MR has been to get into Europe fast,which can be complicated and expensive--prohibitively so for small to mid-sized firms. Enter New York, NY-based EFG, the U.S. branch of EFG Worldwide (Paris, France),which is efficiently, inexpensively and expertly knocking down imposing European research barriers for American MR firms.

PR News - Sept. 2007: "How to 'go international' through Market Research?":

PR professionals today are increasingly embarking on international campaigns, armed with the insight of strong local market research. Traditionally, market research has been reserved for the final stage of a campaign - monitoring and evaluation of the campaign's effectiveness. But this is changing because of the availability, granularity and quality of international research available today. Now, market research is incorporated into all phases of an effective international campaign from strategic planning to implementation to evaluation to strategic adjustment.The following are eight recommendations for successful integration of market research in an international PR campaign.

Contact

NEW YORK
MIAMI
LONDON
PARIS
NEW DELHI
SHANGHAI
CASABLANCA

Contact

NEW YORK

NEW YORK OFFICE

We are located in the heart of the Financial District at:

99 John Street

New York, NY 10038

Head of Office: Michael Wiesenfeld

Email: mike_efgresearch.com

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MIAMI

MIAMI OFFICE

We are located in the heart of Downtown Miami, in Brickell West

175 SW 7th street

Miami, FL 33130

Head of Office: Michael Wiesenfeld

Email: mike_efgresearch.com

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LONDON

LONDON OFFICE

We are conveniently located in the heart of London:

47 Marsham Street

Romney House, Suite 415

London SW13PDR

United Kingdom

Head of Office: Sophie Oiknine

Email: Soiknine_efgresearch.com

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PARIS

PARIS OFFICE

We are located in the Southern part of Paris:

89 Avenue Aristide Briand

Montrouge, 92100

Tel: +33 1 46 73 31 03

Head of Office: Cecile Plunian

Email: cecile.plunian_efgworldwide.com

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NEW DELHI

NEW DELHI OFFICE

We are conveniently located in New Delhi:

335 Udyog Vihar Ph-IV

Gurgoan 122015

India

Phone: +9112-4435-6355

Contact: Aashish Kapoor

Email: Aashish.kapoor_efgworldwide.com

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SHANGHAI

SHANGHAI OFFICE

We are conveniently located in the heart of Shanghai's Business District.

Head of Office: Steven Dai

Email: steven.dai_efgrworldwide.com

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CASABLANCA

CASABLANCA OFFICE

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DISCLAIMER: ID THEFT & ROBO CALL SCAM "US DEBT SURVEY" - FBI CLAIM - 01/10/2012EFG Inc is the victim of an ID theft and Fraud coming from 617-861-4479, 312-765-7460, 720-593-6698, 949-527-1674 (among many others), presenting themselves as EFG Research Group or "ESG" Research Group. This has been going on since early October.None of these numbers belong to EFG Inc, nor does EFG Inc. partake in any sort of Automated/Robo Calls, or Telemarketing.As a matter of full transparency, below is a copy of the FBI claim we have filed several weeks ago to retrieve the owners of these numbers fraudulently using a name close to our company name. Click here to access the FBI CLAIMWe have also filed a complain with the FTC: Reference #34463223.CASRO (Council of American Survey Research Organizations) has issued the following alert specific to this scam (click here)Unfortunately, no positive progress has been made thus far. Even worse, calls seem to be increasing since late December.In addition to the crime of Corporate Identity Theft, these people seem to be running a financial scam. It has been reported to us by the Consumer Bureau of North Carolina (David Fox) that people taking the survey are then transferred to an operator, told they won a trip to the Bahamas, and then asked for their credit card information to pay for the Port Authority Taxes ($59 each way).This situation has become extremely stressful for all of us as we are dealing everyday with tens of complains. Nasty and threatening sometimes. The best we can do is to 1) report the number(s) to the authorities (i.e. FTC...) and 2) send us an email with the number you have received the call(s) from so that we can add it/those to our FBI claim.Sincerely,Michael WiesenfeldCo-Founder/Managing Director

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